Digital Marketing & Data Science
Where data
meets growth
Digital Growth & Data Strategy · Available August 2026
Growth, built on data.
I'm Allan Vu. I think like a marketer and dig like an analyst — at my best when a messy dataset becomes a decision someone can act on.
MSc in Digital Marketing & Data Science · emlyon business school.
Selected
Work
4 Projects · 2025/26
Restaurant Website Builder
A no-code site builder for restaurants: guided onboarding, drag-and-drop pages, menu import via OCR, and live preview.
SEO Keyword Growth Strategy
Technical SEO and authority building that took Savyu from invisible to Page 1 of Google in two weeks.
TheFork Paid-Media Teardown
Reverse-engineered TheFork's live Meta ads from the public Ad Library to map their paid playbook, then proposed a sharper test plan.
Restaurant Profitability Analysis
Reservation data across 400+ restaurants, mapped to find which segments drive the most paying customers.
About
French-Vietnamese, raised between cultures, educated across four countries.
French-Vietnamese, shaped by studying across three countries. I finished an MSc in Digital Marketing & Data Science at emlyon, then spent a year at Savyu — a Vietnamese F&B platform — where SEO, paid media, and AI automation turned into numbers that actually moved. I'm fluent in both the marketing room and the data stack, available from August 2026, and open to roles in France, Switzerland, or wherever the work is interesting.
Location
Ho Chi Minh City, Vietnam
France
+33 6 44 33 66 33
Vietnam
+84 9 77 314 701
Capabilities
01
Data & Analysis
Python (pandas, NumPy), R, SQL, advanced Excel
02
Marketing & Acquisition
Google Ads, Meta Ads, TikTok Ads, GA4, Looker Studio, GTM, SEO
03
Tools & Automation
WordPress, n8n, AI & Data Science fundamentals
04
Languages
French & English (Native), Vietnamese & Spanish (Basic)
Experience
Where I've
made an impact.
Jul 2025 – May 2026
Digital Growth & Data Strategy
Savyu
All-in-one F&B platform · Vietnam
What I did
- → Owned SEO & content strategy — took Savyu from near-invisible to Page 1 in two weeks
- → Built and ran Google & Meta campaigns for the restaurant network, end-to-end
- → Deployed an AI chatbot (n8n) to handle repetitive partner queries automatically
- → Replaced manual reporting with Looker Studio dashboards the team could act on in real time
+75%
Organic traffic
3 → 1
Google page rank
Jan 2023 – Sept 2024
Operations & Marketing Assistant
La Faute à Voltaire
French children's-clothing brand · Apprenticeship · France
What I did
- → Rebuilt the SEO & digital presence on WordPress, growing organic traffic significantly
- → Rebuilt the stock management system from scratch, nearly eliminating inventory gaps
- → Streamlined fulfillment and packaging, nearly doubling stock rotation speed
- → Deployed internal IT & automation tools, boosting team productivity
+25%
Organic traffic
−75%
Inventory gaps
+45%
Stock rotation
+25%
Productivity
Education
3 countries,
1 mission.
Four universities across France, Canada, and the USA. A degree built across cultures.
May – June 2025
Marketing Exchange
McGill University
🇨🇦 Montreal, Canada
Exchange organized by emlyon. Advanced marketing at one of Canada's top universities. Consumer behavior, brand management, and digital strategy in a highly international cohort. Visited Microsoft and the Mila AI Institute.
2024 – 2025
MSc in Digital Marketing & Data Science
emlyon business school
🇫🇷 Paris, France
English-taught MSc specialized in data & AI. Class delegate. Key courses: Python, SQL, Power BI, Tableau, digital marketing, and statistics.
2020 – 2024
Bachelor's in International Management
ESSCA School of Management
🇫🇷 Lyon, France
English-taught program in international management: finance, marketing, supply chain, and strategy. Graduated top 10 of 300 students, with international exchanges and company consulting projects.
Jan – July 2022
International Business Exchange
San Francisco State University
🇺🇸 San Francisco, USA
An exchange semester in the heart of Silicon Valley: entrepreneurship, tech marketing, and innovation management while exploring the Bay Area startup ecosystem.
Certifications & Training
Apr – Jul 2026 · Online
Media Buying Bootcamp
Ades Bootcamp
Contact
Let's work together.
Available from August 2026 for Digital Growth & Data Strategy roles in France, Switzerland, or abroad.